French Connection was founded in 1972 by Stephen Marks, it set out to create well-designed fashionable clothing that appealed to a broad market. French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.
They have developed a brand identity, which is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection.
Fun fact: The Hong Kong version of FCUK is FCHK.